Cloak
Download the kit
The Cloak brand.
Logo, colour, type, the fractal glass, and everything ready to post. Use it to write about Cloak, build on it or partner with us.
Logo
The mark is a hood seen from the side: something covered, not hidden away. Use the wordmark where there's room, the mark alone where there isn't. Keep clear space equal to the height of the mark on every side, and never stretch, rotate, outline or recolour it outside the three versions here.
Colour
Four colours do all the work. Ink and paper carry almost everything; Cloak teal means sealed, private and live; Seal amber marks the public side, the clearing price and warnings. Dark mode uses the paired values. Click a value to copy it.
Type
Inter Tight for headlines, Inter for reading, JetBrains Mono for numbers, addresses and code. Headlines are medium weight with tight tracking; nothing is ever bold for emphasis, use teal instead.
The fractal glass
Our signature texture: ribbed glass in teal over ink, like looking at something through a privacy screen. Use it as a background behind headlines and the mark, darkened where text sits. On light designs it appears inverted and faint. Never put it behind long text or in the product UI.
Voice
Calm, plain and exact. We say what a thing does and what it means for the person, in short sentences. No hype, no jargon, no promises we can't show on chain.
Do
- Lead with the result: "Everyone pays one fair price."
- Use plain words a first-time user knows.
- Say what stays public, too.
- Keep posts to one idea.
Don't
- Use em dashes, colons or semicolons in posts.
- Say "anonymous", "untraceable" or "100% private".
- Use price talk, "moon", or financial advice.
- Explain the cryptography unless asked.
| Say | Not |
|---|---|
| Private balance | Shielded note, UTXO |
| Shield | Deposit into the pool |
| Withdraw | Unshield |
| Cloak address | Encryption public key, stealth meta-address |
| Sealed bid | Commit-reveal with drand timelock |
| One fair price | Uniform-price clearing |
| Hide your wallet | Use the relayer |
Interface
Teal is the signal for anything sealed, private or live. Amber is for the public side and the clearing price. Everything else is ink on paper, quiet and spacious.
Presentation
Cover, section divider and closing slides at 1920 × 1080, light and dark.
Wallpapers
Press screenshots
The app on Elysium testnet, at 2880 × 1800.
Partners
Building with Cloak or integrating it? Use the partner lockup: our wordmark, a thin cross, then your logo at the same height. Keep the clear space shown in the guides, and use the white version on dark or glass backgrounds. Say "private trading by Cloak" or "launch on Cloak", not "powered by". Send anything co-branded to @cloakonelysium before it goes out.
Social
Headers and ready-to-post images. Templates have space for one headline and one line under it. Keep the headline under six words with the last word in teal.